Fortunes are spent daily on advertising by look-alike organizations
such as hotels, temporary personnel services, banks, department store,
insurance companies, restaurants, computer companies, car dealers, furniture
stores, etc. Each offers the same or very similar products or services
as their direct competitors. Yet, much of that advertising money is
often wasted because of a critical breakdown that takes place at the
vital point of contact between the organization's representative and
the customer.
This thought-provoking and entertaining presentation will show how
forgetting something as basic as the Golden Rule can help your organization.
Steps will be outlined that will help as you attempt to delight your
customers every time they do business with your organization. (Presentation
time: 20 to 30 minutes)