Fortunes are spent daily on advertising by look-alike organizations such as hotels, temporary personnel services, banks, department store, insurance companies, restaurants, computer companies, car dealers, furniture stores, etc. Each offers the same or very similar products or services as their direct competitors. Yet, much of that advertising money is often wasted because of a critical breakdown that takes place at the vital point of contact between the organization's representative and the customer.

This thought-provoking and entertaining presentation will show how forgetting something as basic as the Golden Rule can help your organization. Steps will be outlined that will help as you attempt to delight your customers every time they do business with your organization. (Presentation time: 20 to 30 minutes)